Corporate Brand Identity Guidance
Purpose
In engaging with our stakeholders, it is crucial that we present a unified and professional image.
One of the keyways we can achieve this is through the consistent use of our company's branding and logo formats in all communications and materials.
Guidance
Refer to our branding guideline: RFL Property Services brand guidelines_23July2024.pdf
Consistent branding helps to:
- Enhance our company's identity and recognition.
- Build trust and credibility with stakeholders.
- Communicate our professionalism and attention to detail.
To ensure we are all on the same page, the logos and associated media are in the folder Branding
Use Approved Logos:
- Only use the official logos provided in the company's brand assets.
- Avoid modifying the logo in any way.
Follow Brand Guidelines:
- Ensure that colours, fonts, and styles used in documents, presentations, and emails align with our brand guidelines.
- You can find these guidelines above.
Maintain Quality:
- Use high-resolution images and graphics to avoid any pixelation or blurriness.
Be Consistent:
- Apply the same branding elements across all platforms and documents, including email signatures, PowerPoint presentations, and printed materials.
Effective Date
This policy is effective as of 29-07-2024.
| Version | Date | Title | Author | Approver | Review Date |
|---|---|---|---|---|---|
| 1.0 | 29-07-2024 | Corporate Brand Identity Guidance | Nigel Walker | Nigel Walker | April 2025 |
Changelog
| Version | Change(s) |
|---|---|
| 0.1 | Initial draft |
| 1.0 | Final version uploaded from company wide email 24_07_2024 |